• We have two ears and one mouth so that we can listen twice as much as we speak

    Roberto Zanetti

    Digital Strategy, Service Design and User Experience Manager

  • About me

    Born in 24 June 1982, I am passionate about breakthrough technologies

    and their impact on everyday life.


    I work for large international companies and I was also the co-founder of MonkeyParking the start-up that connect people looking for parking with spot owner featured by TechCrunc, Mashable, Wired, Business Insider.

    10 years

    International experience in digital strategy and user experience


    Head of Digital and

    User Experience B2B



    UX Omnichannel and Digital Transformation Manager

    @Poste Italiane

    Senior Digital Consultant

    @Arthur D. Little


    TLC Engineering - 110 summa cum laude

    @Università di Roma Tor Vergata

  • What I do

    Head of Digital and User Experience B2B


    I am responsible for the development and management of Lottomatica B2B digital assets regarding the B2B market, the biggest B2B retail community worldwide with the biggest B2B e-commerce worldwide!


    I define a consistent Customer Experience regardless of channel or device (web, mobile, kiosk): this means that wherever, whenever and however customers interact with a brand, they’ll be expecting a seamless experience that has the same look and feel, level of service and brand consistency.

    User Experience Omnichannel and Digital Transformation

    Poste Italiane

    I was focused on:

    - Omnichannel Customer Experience strategy

    - Digital Transformation strategy and implementation

    for the entire Poste Italiane Group

    Service Design


    I was focused on:

    - Service and interaction design to make ensures that the product was “simple and awesome”
    - Pretotying, the art and science of faking it before making it, in order to validate the business and service model
    - Marketing campaign: local initiatives, social media marketing, SEO

  • My skills and competences​

    Digital and business strategy

    Digital strategy and brand identity

    Omnichannel & e-commerce strategy

    Mobile business and social media strategy

    User experience


    User interface & interaction design

    Info architecture

    Mobile user experience

    Communication & digital marketing

    Web advertising campaign

    Content strategy and SEM/SEO

    Digital marketing and analytics

  • My Blog

    I like fast-paced environments, bright minds and unconventional ideas. I have a natural curiosity for frontier fields such as artificial intelligence, machine learning, innovative interaction design, wearable technology, home automation, sharing economy.


    Sto scrivendo il blog in italiano per facilitarne la lettura all'interno del mercato specifico in cui opero per la maggior parte del tempo. Nei post che trovate qui sotto potrete leggere alcune metodologie e buone pratiche di mercato rivolte anche ai non addetti al settore.

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